In this project I created a new store / display concept for Betsey Johnson. I aimed to capture the fun and edge of the designs seen in the clothes and accessories. I also focused on bringing strong and dynamic patterns into the space, and of course making the main focus color hot pink.
![](https://cdn.myportfolio.com/ab4e4b5a53133e9ff8cd16ae4d5119dc/d8d7c215-6ced-46d9-9204-226a0e668451_rw_1920.jpg?h=1b47544114459f17c100d222f907b4b7)
![](https://cdn.myportfolio.com/ab4e4b5a53133e9ff8cd16ae4d5119dc/dbb88aaf-dce2-43d1-8820-a7bb685b7445_rw_1920.jpg?h=7e6d0811f8dbfdb324c8cd23b8d80ba3)
![](https://cdn.myportfolio.com/ab4e4b5a53133e9ff8cd16ae4d5119dc/c95e3df5-b39d-4da6-81a8-caf50da7462e_rw_1200.jpg?h=c73e016e1380d99cbd3e95effc50c771)
![](https://cdn.myportfolio.com/ab4e4b5a53133e9ff8cd16ae4d5119dc/107d17f2-a5a9-4841-8302-4153d8e10c80_rw_1200.jpg?h=bed3127cf331c28a79eeb0e3ed27e7de)